25 March 2015,
AAHG: First global company to launch collectible at Hollywood premiere of Avenger: Age of Ultron
Group’s strategic tie up with Marvel allows to unveil Super Alloy collections of Comicave Studios at the gala event
Al Ahli Holding Group (AAHG), a multi-diversified international conglomerate based in Dubai has created history by becoming the first international company ever to showcase a high-end collectible at Marvel’s most awaited red carpet premiere of Avengers: Age of Ultron, to be held in Los Angeles, USA on 13 April, 2015. AAHG’s Singapore-based subsidiary, Comicave Studios will be unveiling its Hulkbuster and Iron Man collectibles from Super Alloy collection amidst a star-studded gala event.
AAHG becomes the first international company to have entered into a strategic tie-up with Marvel to launch collectibles at the high-profile gala red carpet event. The product that would be launched, Hulkbuster has been shrouded in mystery for months now, even as excited fans are awaiting its launch with baited breathe; while other exclusive Iron Man collectibles will also be showcased at the event.
“The launch of Hulkbuster and other exclusive Iron Man collectibles by one of our subsidiaries, Comicave Studios could not have asked for a better launch pad than the Avengers: Age of Ultron red carpet gala premiere in Los Angeles, making it undoubtedly the biggest Hollywood blockbuster event of 2015. Our strategic long-term alliance with Marvel over the years has evolved across different business segments and the recent agreement to collaborate with Marvel for the global premiere of Avengers: Age of Ultron has further enhanced our relationship with them,” said Mr. Mohammed Khammas, CEO, Al Ahli Holding Group.
The star studded premiere will have Robert Downey Jr., Chris Evans, Chris Hemsworth, Scarlett Johansson, Jeremey Renner, Mark Ruffalo and Samuel L Jackson strutting down the red carpet. Comicave Studios’ Hulkbuster is expected to wow Hollywood celebrities especially Downey Jr, as the new collectibles have been designed based on his character of Iron Man. A lot of its unique features have been kept under wraps until the big event in Hollywood. The collectibles will also be showcased at the after party event of the premiere, where the biggest names of the Hollywood industry will be present.
Speaking on the exclusive collaboration with Marvel, Mr. Abdulla Mahmood, Director, Marketing & Corporate Communication, AAHG said, “Al Ahli Holding Group has been strategically focusing on gaming-changing initiatives with our emphasis on the world of pop-culture and entertainment. This is a great platform to showcase a product amongst the biggest celebrities in the world with unprecedented media and fan anticipation, which allows us to capture global eyeballs with the launch of our innovative creation at this event.”
Comicave Studios’ portfolio consists of conceptualising, designing and manufacturing of high-end and premium collectibles, both for top end clients and the retail industry. Currently, the company is focused on the creation of products for top Hollywood studios and brands like Marvel, Disney, Hello Kitty and Transformers with several products having exclusive editions – which makes them a collectors’ prized possession. Last year, AAHG launched the world’s largest comic books and collectibles store, Comicave at the Dubai Outlet Mall which is slowly becoming a must-visit destination in Dubai. The manufacturing of toys and collectibles under Comicave Studios allows AAHG to integrate and complement its existing retail and distribution business of comic books and collectibles.
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