10 January 2015, Travel and Tour World
Al Ahli Holding Group, Bases Conversion and Development Authority partnered for tourism projects
A conglomerate from the United Arab Emirates (UAE), Al Ahli Holding Group (AAHG), has forged a partnership with the Bases Conversion and Development Authority (BCDA) to expand tourism-related projects.
Arnel Paciano Casanova, BCDA president and chief executive officer told reporters following the signing of the memorandum of understanding (MOU) with AAHG chief executive officer Mohammed Khammas yesterday, that the strategic association would cover undertaking developments in areas under the agency.
According to him, the strategic alliance will cover assets of BCDA and future plans. And the two parties are also exploring opportunities in Metro Manila. The parties aim to complete the final MOA for the undertaking within two to three months.
AAHG also announced that it has secured the franchise rights for six Filipino food and beverage brands such as: Binalot (Filipino fast food), Jay-J’s (chicken inasal), Fruitas (fruit shakes), Mochi Creme (ice cream), Zagu (pearl shakes) and Fiftea (tea), in the same event. AAHG aims to have the six brands under one roof or under a Little Manila-themed restaurant in the UAE and in other international markets. AAHG plans to rollout over 20 Little Manila outlets in different international markets in five years.
Abdulla Mahmood, director for marketing and corporate communication of AAHG said “For starters, for Little Manila, we will open our first outlet in Dubai by the end of the first quarter of 2015.”
Earlier, AAHG declared that it is holding the Asia Pop Comic Con, an international comic and pop culture convention in Manila this year to jumpstart its business in the country.
AAHG was established in 1977, and is engaged in various business activities such as real estate; construction; engineering and infrastructure; retail and trading; technology and logistics; lifestyle and fitness; entertainment; as well as hospitality and innovative developments. The group has 5,000 employees and presence across 20 countries.