APD’s first-ever ‘Muslim Superhero’ in UAE

1 July 2015, The Gulf Times

Al Ahli Holding Group (AAHG), a UAE-based multi-diversified international conglomerate, has launched the Ms. Marvel Comic book series in English and Arabic featuring Marvel’s first ever Muslim superhero character.
Releasing the New York Times best seller in the GCC and UAE, Al Ahli Publishing and Distribution (APD) through its tie-up with Marvel has become the only company that has the rights to publish Ms. Marvel series in the Arabic and English language outside of USA.
The Ms. Marvel comic book narrates the story of a teenage Pakistani American from New Jersey. Kamala Khan, a high school student is boggled by her shapeshifting abilities, and subsequently discovers that she has inhuman genes, leading her to assume the codename Ms. Marvel.
“Ever since APD was launched, this comic book series has been in demand in both English and Arabic. Our fans in the region have been asking for updates on the launch of Ms. Marvel and there has been a higher anticipation amongst our Arabic readers. All through the next two months, we have some exciting launches for our fans, including new titles that have become widely read and popular in different parts of the world,” said Zuhair Ayoubi, General Manager, Retail and Licensing, AAHG.
The ‘Ms. Marvel Volume 1’ will hit the stands in the UAE this week and will be available in both English and Arabic. This edition was rated as the best-selling graphic novel in 2014 and charted its way to the top of The New York Times best-sellers list in the same year. In 2015, ‘Ms. Marvel Volume 2: Generation Why’ also swiftly raced to the top of the NY best sellers list and remained on top for a long period.
Since its launch in mid-2013, the comic book’s story line has been widely praised for offering something new to pop-culture portrayals of Muslims. With over 21 percent (1.2 million) of UAE’s population comprising of Pakistani nationals, the Pakistani origins of this fictional character adds an even higher appeal to readers in this part of the world.
“Al Ahli Publishing & Distribution has become the only company to unveil the story of Marvel’s first Muslim character in this region.
APD’s Ms. Marvel comic books are being distributed in 11 countries across the MENA region and will soon hit the stands across UAE.