Gold’s Gym UAE hosts UFC legend, Royce Gracie

World’s most influential Mixed Martial Arts fighter showcased self-defence techniques for UAE fitness enthusiasts


Dubai, UAE, June 27, 2015: Al Ahli Holding Group (AAHG), a UAE-based multi-diversified international conglomerate provided Mixed Martial Arts (MMA) fans from the region with an exclusive opportunity to meet with the world’s most influential figure in the history of MMA – Royce Gracie.
Popularly known as ‘Muhammad Ali of MMA’, Royce Gracie was hosted by AAHG’s subsidiary Gold’s Gym UAE, in co-ordination with TK Promotions. Gracie led a masterclass at Gold’s Gym’s Al Barsha Mall, showcasing some basic self-defense techniques for audiences, who watched the retired fighter’s moves in rapt attention.

“Gold’s Gym is continuously looking at collaborating with international fitness icons. The excitement about the legendary Royce Gracie returning on ground had been rife for a while now, with our members eager to be part of the masterclass. The event was eventually much bigger and better, with Royce Gracie engaging audiences in an hour long masterclass, not only displaying his best self defence moves but also training participants one-on-one during the session,” said Mr Nitesh Seebran, COO, Gold’s Gym UAE.

The audiences for the first time ever also got a chance to speak to Royce about becoming the only man to defeat four opponents in one UFC event in one evening. With this victory, Royce had become the man who had the longest MMA fight in modern history lasting two hours.

Speaking about the growing interest in Mixed Martial Arts in the region, Royce Gracie said at the event that he is quite excited to partner with Gold’s Gym, expressing interest to further enhance the partnership by providing more training sessions for all enthusiasts. He said that he was thrilled at learning that MMA is being taught at schools in the region, a trend which he hasn’t seen in any part of the world.

Gold’s Gym UAE has always pioneered in bringing interesting techniques that have been renowned internationally, to the UAE. Royce Gracie hosted quite an insightful training session exposing Gold’s Gym members to a new form of fitness and regime.

Gold’s Gym UAE has been engaged in many other such audience engagement activities in the region with astounding success. Only recently, the brand had introduced a Zumba session in the UAE, with the creator of Zumba fitness – Beto Perez himself that was lauded by both members and non-members alike.

The company has further added that it is on the path of aggressive expansion in the region and has been in talks with more iconic fitness figures from around the world, to offer an all-round international fitness experience to fans in the region.

About Al Ahli Holding Group (
Al Ahli Holding Group is a UAE-based multi-diversified international conglomerate with over four decades of successfully dealing with business activities ranging from real estate to turnkey construction, engineering and infrastructure, retail and trading, technology and logistics, lifestyle and fitness, entertainment, hospitality and innovative developments. With great passion and a very active portfolio in the entertainment industry, AAHG operates innovative and ground-breaking projects in the UAE. Amongst its portfolio, AAHG owns Dubai Outlet Mall which is the first unique outlet mall concept in the Middle East; constructed major landmarks in the Eastern region of UAE; holds the exclusive largest franchise rights to US-based Gold’s Gym International in the Middle East and Africa; established Al Ahli Plastics, one of Middle East’s largest plastic manufacturing companies; holds rights to publish comics and activity books belonging to Marvel, Warner Bros., DC Comics and Sanrio; recently opened Comicave, the world’s largest comic and super hero collectibles store at Dubai Outlet Mall and launched Singapore-based Comicave Studios, a manufacturer of high-end collectibles and toys. The company also announced the launch of Universal Events and AAG Live, two premiere international events management companies to host events and concerts across the world. Across its multi-entertainment based platforms, AAHG has strategic alliances with 20th Century Fox, Marvel-Disney, Sony Pictures, Warner Bros., and other leading Hollywood studios. With around 9,000 employees, AAHG is headquartered in the UAE, with representative offices across 20 countries globally.

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Maryam Ensan
PR Manager, AAHG
Contact Number: 0097144234666 | 00971554178959