April 12, 2016 | Market Watch
Market Watch : Al Ahli Group Unveils Comicave Studios Marvel Super Hero Collectibles at the World Premiere of Marvel’s Captain America: Civil War
Yahoo Finance : Al Ahli Group Unveils Comicave Studios Marvel Super Hero Collectibles at the World Premiere of Marvel’s Captain America: Civil War
Al Ahli Holding Group (AAHG), a UAE-based multi-diversified international conglomerate, announced today that as part of its strategic alliance with Marvel, AAHG subsidiary Comicave Studios will unveil its exclusive, premium collectibles at the world premiere of Marvel’s Captain America: Civil War on April 12 at the Dolby Theatre in Los Angeles. This collaboration is part of a deal with Marvel, to be the primary livestream sponsor of the red carpet world premieres of five Marvel Studios’ blockbusters between 2016 and 2018.
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AAHG’s theAudience, Universal Events and 117Live will be part of an integrated digital campaign during the premiere. They will serve as activation points to promote the new Comicave Studios collectibles direct from their unveiling on the Marvel’s Captain America: Civil War red carpet.
The star-studded movie features Chris Evans, Robert Downey Jr., Scarlett Johansson, Sebastian Stan, Anthony Mackie, Don Cheadle, Jeremy Renner, Chadwick Boseman, Paul Bettany, Elizabeth Olsen, Paul Rudd, Emily VanCamp, Marisa Tomei, Tom Holland, and others, many of whom are expected to walk the red carpet. The Marvel Super Hero Collectibles will also be showcased at the after party event of the premiere, where some of the biggest names in Hollywood will be present.
“Al Ahli Holding Group continues to strengthen its relationship with Marvel and Disney, and with this partnership we have taken our alliance to the next level as we will sponsor the world premieres of Marvel’s next blockbusters, allowing us to unveil products and brands targeting the right market segments and consumers associated with Marvel. We are confident that every premiere turns out to be a milestone in our strategic alliance,” said Mohammad Khammas, CEO, AAHG.
AAHG will also sponsor the red carpet premieres for Marvel’s Doctor Strange, scheduled for this year; Marvel’s Guardians of the Galaxy Vol. 2 and Marvel’s Thor: Ragnarok in 2017; and Marvel’s Avengers: Infinity War – Part I, in 2018. AAHG, with its presence in 20 countries, plans to further strategically enhance its entertainment businesses and is also looking at charting newer territories internationally. Comicave Studios debuted to international praise at the global red carpet premiere of Marvel’s Avengers: Age of Ultron in Los Angeles in April of 2015, wowing Super Hero fans with its animatronic Hulkbuster collectible.
“As part of our brand-building exercise, being an exclusive livestreaming sponsor during the world premieres of the much-anticipated movies, Marvel’s Captain America: Civil War and Guardians of the Galaxy Vol. 2, will enhance our reach across digital media platforms,” said Abdulla Mahmood, Director, Marketing and Corporate Communications, AAHG.
AAHG’s other subsidiaries include theAudience, one of the world’s largest social media publishing and influencer activation companies; Universal Events, the international pop culture events company hosting pop con events; and 117Live, one of the world’s leading global live events and promotions company. They will all be part of an integrated digital campaign and serve as activation points to promote the latest Comicave Studios collectibles.
For more information on Al Ahli Holding Group, please visit www.alahliholdinggroup.com.
For more information on Marvel, please visit www.marvel.com.
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