Philippines hosting regional comics convention next year

26 November 2014, Interaksyon

The Philippines next year will a regional convention on comics and pop culture that will bring together popular international brands like Marvel, Disney and Sanrio.
In a briefing today, Al Ahli Holding Group (AAHG) chief executive officer Mohammed Khammas said the company will hold the Asia Pop Comic Con 2015 in the Philippines.
The annual event features international brands in comics, animation, toys, music and movies, and Manila’s hosting will mark the United Arab Emirates-based conglomerate’s investment in the Philippines.
“Philippines at large, has probably one of the most impressive roster of talent. Talk about different genres of creative arts, from filming to animation to gaming, comic books, photography, most of it are available here. We thought that with existing pool of talent that is here, it is warranted to develop something here,” Khammas said.
“This will be the first of AAHG’s series of unique projects that have been customized for the Philippines which will provide novel entertainment experience and contribute to the local economy making it a win-win proposition attracting a lot of regional and international interest in the country,” Khammas said.
Abdulla Mahmood, AAHG director for marketing and corporate communication, said the company is evaluating potential location in Manila that can host the event, which will be staged in the latter part of 2015.
“Comic con is the first. We have others that we have yet to announce. As far as the rest of developments, we are looking at starting large economic skill drivers as far as investments. They are all in many ways related to intellectual property,” Khammas said.
“Some of them will touch on real estate. Some of them will touch on location-based destinations,” he added.
Established in 1977, AAHG’s businesses range from real estate to construction, engineering and infrastructure, retail and trading, technology and logistics, lifestyle and fitness, entertainment, as well as hospitality.
The conglomerate operates in 25 countries and has a 5,000-strong workforce.
The Philippines has been angling to become a meetings, incentives, conventions and events (MICE) destination to bolster tourism.
Next year, the country will also host the Asia Pacific Economic Conference (APEC) Leaders’ Summit. Early this year, the country hosted the World Economic Forum (WEF) in Asia.
The country is aiming for 6.8 million tourist arrivals this year. Last year, 4.7 million visited the Philippines, shoft of the 5.5 million target but still up 10 percent from 2012.